Rob Darnell


  • Bilingual: Spanish
  • Data Analyses


Rob Darnell, who is bilingual, is the Director of Research at The Retail Connection and has been with TRC’s research division since 2007.

Darnell is a geographer by education, trade, and passion, and has over a decade of experience within the framework of commercial real estate research and customer analytics. He specializes in spatial, demographic, and psychographic analyses, and provides meaningful contributions to local, national, and international tenant representation projects, as well as market expansion studies for future retail growth.

He volunteers with the Habitat for Humanity and the United Way of Dallas.

Darnell obtained a Bachelor of Arts from TCU with a Major in Spanish and a Minor in Geography as well as a Master of Science in Applied Geography from UNT, with a core focus in GIS and Urban Retail Geography. He is GIS certified via UNT and has completed specialized training in ESRI, MapInfo, PopStats, and Trade Area Systems.