Merchandising Plans | Property
When developing merchandising plans for specific properties, retail areas within a city, or streetscapes, The Retail Connection prepares a comprehensive and in-depth market analysis which includes a review of current retailers and the value they bring to the center, as well as the identification of the most properly-suited, best in class retailers for the given project.
We take a strategic approach to determining why the center may not be capturing its share of retail sales, based on the potential of the trade area, future residential and|or visitor growth projections, merchandise categories needed, and other factors that may be prohibiting maximum sales productivity of the center and|or its retailers. We apply state of the art research, industry knowledge and local statistics to determine with clarity the best tenant mix for the project. Upon completion of the Retail Merchandising Mix Plan, a dedicated team of expert brokers and other related professionals will develop strategies and tactics for plan implementation to be undertaken in the shortest time possible, with their main objective of increasing the shopping center’s revenue and overall value.
The Retail Merchandising Mix Plan is a refinement of the retail strategy and is developed according to the following guidelines.
1. To ensure that the nature and size of the retail mix will maximize the center’s potential to increase market share and retail sales;
2. To maintain and enhance the center as a vital retail real estate asset, providing merchandise and services that differentiate the property, enhance the neighborhood and bring increased value to ownership and partners.
Other services we provide to create great retail environments:
Create a brand identification working collaboratively with brand experts
Identify key consultants such as architects, zoning attorneys, traffic consultants; define place-making and merchandising strategies whether the area is a district or a shopping center
Develop a marketing package tailored to the specific needs of the client/center/district
Identify other parcels to acquire/redevelop that would fit into the overall merchandising strategy
Implement a strategic timeline