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October 02 , 2009

Halloween USA at TRC's Mansfield Pointe scares up business

Friday, Oct. 02, 2009- By RHONDA AGHAMALIAN

For the News-Mirror

District manager Curtis Wilson and Mansfield store manager Nora Marsh pose with some of the ghoulish merchandise at Halloween USA. (RhondaAghamalian/For the News-Mirror)


Don’t be surprised if you catch a glimpse of the Addams family shopping at Mansfield Pointe this month.

The retail development’s newest tenant is Halloween USA, a Livonia, Mich.-based national retailer that sells costumes, décor, accessories and party supplies for Halloween revelers of all ages. The store opened for business earlier this week.

"We sell everything from masks to teeth to thousands of costumes for the entire family," said Don Rose, the company’s director of marketing. "We even have pet costumes.

"We have a much wider selection than other stores," he said. "They will typically have only two or three aisles devoted to Halloween inventory, whereas we will have anywhere from 10 to 30,000 square feet of inventory."

Nationwide, Halloween USA operates about 350 stores, 23 of which are located in the Metroplex. This is the company’s first foray into the Mansfield area.

"It’s a terrific community for us," Rose said. "Mansfield has a desirable demographic and a growing population.

"We’re expanding our market in Texas because business was good last year," he said. "We’re very pleased with how the Halloween market as a whole has grown over the last 20 years."

Rose said that Halloween USA has been in business since 1977.

Halloween USA set up shop in the space formerly occupied by The City by Circuit City, which closed in November along with 155 other Circuit City stores across the nation.

The space has been empty since January of this year.

"Not surprisingly, we have had a great deal of interest in the space since Circuit vacated," said Daniel Fuller, senior vice president of The Retail Connection, the Dallas-based firm that developed Mansfield Pointe. "Located between Bed Bath & Beyond and PetSmart and near Sports Authority, the former Circuit City space is extremely well-positioned within the center.

The store’s business model is a bit unusual, since stores are only open for about 60 days before Halloween.

"It’s not a typical business model, but it’s a 12-month business from an operations standpoint," Rose said. "It’s difficult to open up that many stores in a short time each year."

Rose said the business’s off-season activities include product development, prospecting for real estate, inventory activities and advertising.

"We usually close the stores shortly after Halloween or Nov.1, depending on how the weekend falls," Rose said.

Fuller said that The Retail Connection is working with several national retailers to backfill the space after Halloween USA closes shop.

"At this point, I believe we will end up splitting the space for two national retailers," Fuller said. "I can’t make an announcement at this time, but I will say that we are very excited with the quality of retailers we are working with."

Halloween USA


1551 U.S. 287 North


(682) 518-5842



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